FACE TO FACE SELLING Advantages and Disadvantages (Tools of Direct Marketing)

Face to face selling
MEANING:
                   direct selling is a channel of distribution for marketing the product and services directly to consumers. direct sellers are not employees of the company the are independent contract who market and sells companies product and services. eg. Amway's product

ADVANTAGES;

•     Demonstration :- explain complex product ,learn more about the customer wants ,                                                  persuasive  form , greater impact on buyer

•  Build personal reputation :- by interacting with them eg; when we are selling high volume                                                   products car it is important that the customer not trust the product                                                 but also the seller

•  Instant feedback:- two way communication between buyer and seller.customer can ask                                          questions  about their queries and solve  problem instant. 

• Convening the buyer:- is become easy and also to gain loyalty of the customer 

DISADVANTAGES:

• expensive :- higher sales persons ,  training

• time consuming:- need to spend hour for more introducing features and benefits of the product                               eg; making several personal calls and demonstrations.

•  limited coverage:- sellers can cover only one or two markets at a time eg; yellow pages have more coverage , sells persons only arrived at a limited amount.